Novation celebrate 30 years of music-making and has been helping people create, play and perform music since 1992. Novation’s continuous range of hardware, including synths, MIDI controllers, groove boxes and more, have helped them be a part of the music-making industry for the past three decades.
As part of the celebration, Novation wants to unite the music community. So, it will be offering a chance to win a huge prize bundle with their 30th Anniversary competition as well as arranging 30 new soundpacks for all instruments. In addition, Novation will speak with artists worldwide, asking about their take on using Novation’s equipment. This will kick off on the 6th of October 2022, right through to the 6th of December 2022.
What will be included in Novation’s 30th Anniversary?
To start, there will be a showcase of video’s on Youtube and across social media from top artists (including BadSnacks, Lex Luger, Trishes, Seids, Venus Theory etc.) with products including Circuit Rhythm, Launchkey and FLKey.
There is a ‘Made with Novation’ competition where entrants are asked what their favourite Novation instrument is and why on social media. One lucky winner can win an entire studio’s worth of Novation equipment along with three years of upcoming products as the prize.
Thirty new soundpacks are set to inspire and spark new ideas and sounds with presets, samples and patches. New sounds will cover genres such as hip-hop, techno, EDM, house, pop and drill/grime. There will also be some less heard samples from hyperpop, boom bap, G funk, industrial, synth wave, cyberpunk and more.
Finally, there will be a Novation Legacy Sample Pack giveaway featuring iconic Novation products, which will be available to newsletter subscribers.
Novation Product Highlights
Novation has a wide selection of hardware across its ranges; however, there are some pieces worth highlighting for the upcoming celebrations.
Various artists will demonstrate how the Launchkey range can aid in creating music, beats and tracks. They will showcase the products and the variety of DAWs, including Ableton, Logic, Cubase and Pro Tools.
Lex Luger has been on hand to showcase the FLKey keyboard controllers, where he will share his tips and tricks on using the FLKey 37 to make masterpieces. If you weren’t already aware of who Lex Luger is, he is a legendary producer and rapper who has made world-renowned beats for artists such as Snoop Dog, Wiz Khalifa, Big Sean, 2 Chainz, Juicy J and Soulja Boy.
Finally, the Circuit Rhythm will be in the spotlight, highlighting how easy it is to use the sample-based groove boxes. Talented artists and influencers will showcase how to perform on the go, quickly sketch beats and delve into live-looping capabilities.
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